According to Show Buzz Daily, Iowa’s upset victory pulled in a massive 2.49 million viewers.
To further put this audience in perspective, Sports Media Watch said that the average nationally-broadcast NBA regular-season game drew 1.6 million viewers last season.
Clark’s historic triple-double of 41 points, 12 assists and 10 rebounds enabled No. 2 Iowa to beat No. 5 Louisville en route to the program’s first Final Four appearance since 1993.
The Elite Eight showdown drew far more viewership than both of last weekend's XFL games, while also beating the audience of Saturday night’s primetime NHL matchup featuring the Washington Capitals and Pittsburgh Penguins.
Women’s college basketball has witnessed record setting performances from Villanova’s Maddy Siegrist to Clark and others. Those talents will likely draw another big audience on March 31, when the women’s Final Four gets under way from American Airlines Center in Dallas.