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It’s colorful!

“It really inspires me,” one guest said.

It’s creative!

“It’s really fascinating to see the artist in action” another smiled.

It’s collaborative!

“It’s really cool because you don’t know what’s going to happen next,” a guest said.

And it all happens live, Fridays at Tribeca Art Factory.

“This is the type of thing New Yorkers want to go to but they think where is that place and it’s here!” Shelley Gillman explained.

“It’s something that didn’t really exist, we created it from our love of art, being artists ourselves,” Anthony Frattin, co-owner, said.

Web extra: Anthony and Adriane share their love story

Partners Anthony Frattin and Adriane Ayma opened the gallery and came up with the idea as a way to give emerging and established artists a new platform.

“Art doesn’t need to be in a big museum to get to you and that’s why we need to educate,” Ayma explained.

Their Friday event, called ‘The Collaborators,’ works in three-week cycles. Each featured artists adds to the previous canvas, all while attendees provide feedback and give suggestions.

“it’s kind of like a check your ego at the door kind of thing which in a way separates the artists that we want to work with and the artists that we don’t,” Frattin said.

“When they told me it was going to be collaborative, I was all for it,” Ellis Gallagher said.

This night, it was Ellis Gallagher, a well-known Brooklyn-based contemporary street artist.

“I’ve been painting graffiti for over 30 years,” he said. “Initially it was kind of looked down upon and kind of like demonized [but] fast forward 30 years and graffiti and street art has permeated every facet of our culture.”

Web extra: Anthony Frattin talks about Gallagher being arrested for chalk street art

The 42-year-old has had run ins with the law, personal tragedies and professional challenges, but he’s continued to evolve and create.

“Now I look at it as not only do I love to do what I do but there’s a business aspect,” Gallagher explained.

Web extra: Gallagher remembers when he lost his friend while doing graffiti

He’s now a husband, father and curator at 17 Frost Gallery finding new inspiration everyday, especially at events like this.

“If I can make one person go home that didn’t know about graffiti or street art and start doing research on graffiti and street art and develop a passion for graffiti and street art, my job is done,” he said.

As for Anthony and Adriane, they just hope to ignite a spark and provide a good time.

“Personal, face to face, and interactive, that’s where how we can move art forward in a meaningful way,” Anthony said.

Produced by: Kim Pestalozzi