New ad campaign encourages New Yorkers to ‘sit out SantaCon’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

NEW YORK — SantaCon, the annual celebration of dressing up as Santa and drinking your way around the city, is Saturday — but a new social media campaign wants you to sit it out.

SantaCon is a bar crawl where people dress up as Santa Claus during the holidays — but has lately gained a bad reputation for public drunken antics.

The campaign is called #SitOutSantaCon, a creation of advertising agency Diassimo Goldstein, is to raise awareness about SantaCon’s impact on the youngest New Yorkers.

Mark Dimassio, the company’s CEO, wants to raise awareness about Santacon’s impact on the youngest New Yorkers.

“They are befouling property, they are doing things that kids shouldn’t see, and they’re doing it dressed up as Santa,” said CEO Mark Dimassio.

Organizers of SantaCon NYC said they will be working with the New York City Police Department to ensure the event remains enjoyable this year for participants and local residents.

Trending Stories

Connect with PIX11 Online

Connect with PIX11 Online

Don't Miss

Latest Video

'Happily' star Kerry Bishé talks dark romantic comedy from Jack Black

NYPL celebrates Women's History Month

Movie theater owner talks NYC business reopening

Stepfather charged with murder of 10-year-old Harlem boy

Chilly Monday before spring-like week ahead

NYPD officer shot, 2nd cop grazed in Brooklyn; gunman in custody: police

Cuomo defiant as top New York lawmakers call on him to quit

Senate Democrats and Republicans still split day after COVID-19 Relief Deal vote

Temperatures in the mid-60s this week as spring-like weather returns

@PIX11News on Twitter