SOUTH BRONX (PIX11) — On a hot summer day in the city, staying cool starts with a cool frame of mind. 

As temperatures heated up around the region, people did their best to stay cool. 

A new business in the South Bronx offers some help. Playa Gelato is celebrating its grand opening. Juan Vargas is the owner and a local resident. 

“It’s special to me because I’m from this neighborhood. I was raised here. Everybody’s welcome,” Vargas said.