NEW JERSEY — Toys”R”Us is making a comeback just in time for the holidays.
The beloved store will open a flagship location in the American Dream Mall, according to WHP Global. It will open its doors in mid-December.
“American Dream is a one-of-a-kind unrivaled retail center featuring massive entertainment experiences that make it an ideal destination for families. Debuting our first Toys’R’Us flagship here is a no-brainer,” said Yehuda Shmidman, WHP Global and Toys“R”Us Chairman and CEO. “The Toy’R’Us brand is big and growing fast.”
Spanning 20,000 square feet, the flagship store “will be reminiscent of the beloved toy store customers know and love.” It will feature various toy brands, the chance to meet store mascot Geoffrey the Giraffe, interactive experiences, and product demonstrations.
New elements will include Geoffrey’s Café, an ice cream parlor, a two-story slide, and additional features not yet released. American Dream is already home to two other entertainment features for adults and kids alike, including Nickelodeon Universe Theme Park and DreamWorks Water Park.
There will be extended holiday hours when the new location opens.
The company previously announced a partnership with Macy’s to bring toys to 400 Macy’s stores nationwide in 2022.