American Dream mall unveils luxury wing as COVID still looms

New Jersey
American Dream mall in New Jersey

Sculptures by Jonathan Adler are displayed in The Avenue, a luxury shopping wing of the American Dream mall, before its grand opening in East Rutherford, N.J., on Sept. 25, 2021. (AP Photo/Seth Wenig)

EAST RUTHERFORD, N.J. — If you build it during a pandemic, will they still come?

American Dream put that to the test when it opened the new luxury shopping wing of its megamall in September featuring Saks Fifth Avenue, Dolce & Gabbana, Hermes and other luxury stores, along with exotic fish ponds, gardens and 16-foot sculptures.

Like everything about American Dream, the timing has been less than ideal. The new wing comes as the world grapples with the highly contagious delta variant of the coronavirus, which continues to threaten life — and business — from returning to normal.

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