NEW YORK (PIX11) — The fiscal health of New York City relies heavily on tourism and the money generated by the industry. And retailers are doing everything they can this holiday season to get the millions of tourists who visit the city in the door.

After reaching a record high of 66.6 million visitors who spent more than $47 billion in 2019, the number of tourists dropped by 67% and spending plummeted by more than 70% in 2020, according to the office of the state comptroller.

PIX11’s Kala Rama has more on this story in the video player. You can see more holiday events all over the city with PIX11’s holiday event guide.