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NEW YORK (PIX11) — The sign says “No Catcalling” and it’s causing a lot of New York City pedestrians to stop, talk and take notice.

PIX11 News found one such sign on Bleeker Street near Carmine Street in Greenwich Village.  According to the project coordinator for the non-profit, Feminist Apparel, the timing of the sign’s emergence lines up with Anti-Street Harassment Week.

The “goal simply being to raise awareness of Anti-Street Harassment Week and create some further dialogue surrounding the issue,” the group said.

There are more than 50 signs up throughout the city now, and more are planned.

The group said they did not receive city approval to post the signs, which look similar the official signage meant to warn drivers not to park in certain areas.