NEW YORK (PIX11) — Hundreds of drones will take to the sky over New York City on Thursday to celebrate Candy Crush’s 10th anniversary, according to a press release.
The synchronized drones will recreate iconic elements from the game over the Hudson River. There will also be a celebration at the Battery Park Esplanade Plaza.
“To mark the occasion, downtown Manhattan will be transformed into a candified carnival where viewers can enjoy this surreal takeover of the New York City Skyline,” according to the press release.
Candy Crush teased their drone show in an October tweet. The drone show has been scheduled for 7:45 p.m. It will happen Friday night instead if there’s rain Thursday.
On Thursday, New York City’s Emergency Management Department put out a notification about the drone show. Manhattan Borough President Mark Levine quickly responded to it.
“This is an advertising stunt for a video game. NYers are literally getting an emergency alert about it. Insanely this is someone legal,” he tweeted. “The maker of ‘Candy Crush’ is exploiting numerous legal loopholes to fill NYC’s nighttime sky with ad clutter. You can’t put a billboard next to a federal highway. No way this should be allowed either.”
In June, another drone light show flew over the Hudson River in celebration of the 2022 NBA Draft.