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CONEY ISLAND, Brooklyn (PIX11) –– Dozens of people turned out for a New Year’s day tradition in Coney Island today.

The Polar Bear Club took their annual dip into the Atlantic Ocean to ring in the New Year.

The group swims each weekend during the winter, but today’s event is special.

The group hoped to raise enough money to send 25 families from New York to Camp Sunshine this summer.