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What better way to celebrate National Cheesecake Day then with half-priced cheesecakes.

The Cheesecake Factory is celebrating in a big way by offering all of its customers half price on any slice of their more than 30 flavors of cheesecake Thursday.

They are also offering an opportunity to win up to $1000 by participating in their ‘Say Cheesecake’ contest. Contestants are asked to take a selfie with their cheesecake and post it along with the tag #SayCheesecakeContest to Instagram, Twitter on on the Cheesecake Factory’s official page on Facebook.

The top 20 photos will be featured in a photo gallery for fan voting from August 3 to August 5 on the contest website. The photo that receives the most fan votes will be named the grand prize winner and receive $1,000. Nine runners-up will also be chosen and will each win $100 in Complimentary eCards to The Cheesecake Factory.

For more information visit the Cheesecake Factory Website.