(PIX11) — After deciding to pull Rihanna’s performance of “Run This Town” before last Thursday’s Baltimore Ravens game, CBS announced they are ‘moving in a new direction’ for the remainder of the season after the pop star blasted the network on Twitter.
Rihanna took to Twitter Tuesday to let everyone know how she really felt:
“CBS you pulled my song last week, now you wanna slide it back in this Thursday? NO, F*** you! Y’all are sad for penalizing me for this,” she wrote.
The audacity… — Rihanna (@rihanna) September 16, 2014
Her choice of the word “penalizing” led some to question the motivation behind CBS’ decision.
“The Grammy-winning singer has had her song pulled from a national televised event because she was a victim of a high-profile domestic violence incident five years ago. She was not the perpetrator, but rather the victim, yet she is being (indirectly?) punished due to her association with domestic violence as opposed to being thought of as an artist first and a crime victim second.” Scott Mendelson wrote in an article for Forbes.
CBS decided to pull the song from the rest of the Thursday games this season after Rihanna, who has 37.2 million Twitter followers, criticized the network.
“Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open,” said CBS senior vice president of communications Jen Sabatelle in a statement following the tweets. “We will be using our newly-created Thursday Night Football theme music to open our game broadcast.”
CBS’ decisions follow the release of Atlantic City elevator footage showing former Baltimore Raven Ray Rice brutally attacking his wife, Janay Palmer. The video was published days before the start of the season and has forced the NFL and individual teams to re-examine their policies regarding domestic violence.
The NFL has worked to cater to female fans in recent years, including a partnership with Cover Girl. In response to the video showing domestic violence being released, journalist Adele Stan created an altered version of the make company’s ad for the Ravens.
Hey @COVERGIRL s @IAMQUEENLATIFAH @SofiaVergara @katyperry @Pink : Tell NFL official beauty sponsor to #FireGoodell pic.twitter.com/g3LDd1vfly
— Adele Stan (@addiestan) September 12, 2014