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(PIX11) — The “Kylie Jenner Challenge” is turning the lips of teens trying to emulate her pouty look into embarrassing and in some cases bloody messes.

17-year-old Kylie Jenner’s luscious lips have been attracting attention for months following her (widely assumed) lip surgery.

Many, including Kylie herself,  insist that it’s just the magic of makeup – that anyone with the skill can create the illusion of fuller lips. As the demand skyrocketed, makeup gurus from all over the world posted pictures of the “Kylie Jenner lip” on social media, and posted hundreds of tutorials for the look on YouTube.

The desire to emulate Jenner’s lips culminated in the “Kylie Jenner Challenge,” which calls for people to suck the air out of a shot glass, painfully enlarging their lips temporarily.

Needless to say, the results were varied at best. Some did enlarge their lips, others to extremely unnatural proportions. Others had severe bruising around their mouth, and still others were hurt by shards of glass when the suction broke apart the cups. [A particularly gory example can be seen here.]

The response from the Twittersphere, however, mostly condemned the challenge because of its silliness.

Jenner responded to the “challenge,” saying she wants young girls to be themselves and “experiment with their look.”