Rolando Pujol is the Emmy-winning director of digital and social strategy at WPIX-TV Channel 11, overseeing the website and all digital and social initiatives. He has a long history as a print, digital and television journalist in the New York market.

Pujol guided the growth of the station’s digital and social platforms into a highly competitive force in the New York market. PIX was among the first stations to embrace Facebook Live, and is now among the first to offer news, entertainment and archival content on channels on Roku, Apple TV, Android TV and Amazon Fire TV. The station also produces “Flash News Briefings” on Amazon Alexa.

In 2019, PIX11’s digital department was awarded first place by the Local Media Association in several categories, including best social media strategy, best innovation and best audio strategy.

A documentary Pujol helped produce and appeared in, “No One Is Safe From Son of Sam,” won a New York Emmy Award in the nostalgia category in 2018. Pujol shared in a breaking news Emmy Award in 2015.

Pujol, the station’s unofficial historian and archivist, developed and curates the highly popular WPIX Archives Facebook page. In 2016, he discovered the long-lost original Yule Log that first aired in 1966, an important piece of broadcast-television and New York history, which was widely covered in the press across the country. WPIX aired the 1966 version again for the first time in decades during Christmas 2016. He is also the “voice” of the Yule Log on social media.

In 2013, Pujol found a lost episode of “The Magic Garden,” a Christmas special that is now a WPIX holiday programming tradition in its fourth year. He has played a key role in promoting and preserving WPIX’s video and film library, which dates to 1948.

Between 2009 and 2011, he co-hosted, wrote and co-produced a show, “Hidden City,” on WNBC-TV’s New York Nonstop, which focused on historic “secrets” in New York City.

He also was a multimedia editor at the New York Daily News, where he helped oversee the America edition of the homepage. He was a managing editor at amNewYork and an assistant city editor at Newsday.

While at amNewYork, he engineered a years-long, award-winning public-interest journalism project, the popular “Endangered NYC” series, on the preservation of historic buildings and places in the face of constant development pressures.

While an undergraduate at Columbia University, where he majored in history, Pujol started his journalism career as a newsroom assistant at The New York Times, and later worked at other newspapers in roles including bureau chief, copy editor and news editor.

Pujol lectures frequently at universities and panels on journalism and digital innovation, and is an adjunct professor of journalism at Montclair State University.

He maintains an Instagram account and Tumblr that are focused on historic signage and other roadside Americana. His photography has been featured in exhibits, including a group show at the Museum of Neon Art in Los Angeles.

Pujol, just for fun, earned a license to serve as a NYC tour guide — he achieved “gold star” status — to test his knowledge of New York City history. Friends and colleagues alike know to hit him up if they want to learn about New York’s past — and how it’s relevant today.

Recent Articles
  • The surprising secret of where the WPIX Yule Log was filmed

    How to watch the WPIX Yule Log — and read up on the history of the famous Christmas fireplace

      If the stream above does not work, please click here. NEW YORK — PIX11 is celebrating the 52nd anniversary of the beloved televised Yule Log, the one that started it all. And we have two versions of the fireplace to make your holiday merry and bright. On Christmas morning, from 9 a.m. to 1 p.m., WPIX will present the classic, beloved 1970 footage, with four hours of holiday tunes from the “beautiful music” era, featuring the work of Percy Faith, […]

  • ‘Baby, It’s Cold Outside’ heats up, breaks top 10 on Billboard digital charts

    NEW YORK — Baby, it’s hot — on the charts! Dean Martin’s iconic if now controversial “Baby, It’s Cold Outside” Christmas anthem is now No. 10 on the Billboard Digital Song Sales charts— the fastest-rising song in that category all week.  It was at No. 31 last week, and has been back on the charts for seven weeks this season. His rendition was recorded in 1959, and the song, composed in 1944, has been covered by many other singers, including Ella […]

  • James Karen, character actor and Pathmark pitchman, dead at 94

    “Mr. Pathmark” has died. Character actor James Karen appeared in over 200 films and TV shows, including iconic episodes of “The Jeffersons,” where he played a racist, and “Little House on the Prairie,” where he destroyed Walnut Grove in the finale. His memorable movie appearances included roles in “Poltergeist,” playing the developer who built a home over a cemetery, but fatefully left  the bodies in place. He played bad guys, nice guys and tough guys with ease. He was also quite a pitchman. In […]

  • Jet back in time: TWA Hotel at JFK offers sneak peek of guest rooms

    QUEENS — An icon of the Jet Age is poised to soar anew: The landmark TWA Flight Center at Kennedy Airport will reopen next year as the gateway to a swank new hotel that will give new wings to the TWA name. The TWA Hotel, which is now under construction, is rising next to the original Flight Center, which is being restored to its “Mad Men” splendor. Commissioned by aviation tycoon Howard Hughes and designed by famed architect Eero Saarinen, the Flight Center […]

  • The last Redbird subway train leaves service

    The last of the trains from 1964 was pulled from service on Nov. 3, 2003. They were the last subway cars with straps for `straphangers.`

  • Winter Village at Bryant Park makes magical holiday memories

    The shops and skating rink have become a beloved holiday tradition.

  • Allegiant Air offers flights to victims’ families after mass shooting in Las Vegas

    LAS VEGAS – Las Vegas-based Allegiant Air has announced a number of initiatives to help after the mass shooting on the Strip, according to KNTV. Allegiant will arrange for family members of victims for free travel to Las Vegas. If you or your family members need to fly to or from Las Vegas, please write the airline at The airline is also re-accommodating Las Vegas travelers who wish to change their plans this week without change fees. Allegiant’s customer […]

  • New photo exhibit celebrates Lower East Side storefronts (and their hidden stories)

    A new photo exhibit curated by photographers James and Karla Murray celebrates the Lower East Side’s storefronts and their unique stories to raise awareness and advocate for the survival of these fragile places. The authors have published several books documenting the vanishing vintage storefronts of New York, and in this new initiative, hosted a workshop in which they trained attendees in the art of photographing these places, as well as interviewing the proprietors and telling the stories behind the storefronts, […]

  • SEE IT: The Monkees perform at World Trade Center in 1995

    On Aug. 3, 1995, Davy Jones, Micky Dolenz and a crowd of adoring fans brought memorable musical magic to the plaza of the original World Trade Center. The 1960s group was enjoying new prominence in the mid 1990s with the “Together Again” tour featuring Jones and Dolenz. The enduring popularity of their 1960s sitcom in reruns also kept The Monkees front and center in  pop culture. In August 1995, Jones and Dolenz made a stop at the World Trade Center, […]

  • Remembering Charles Kuralt on the 20th anniversary of his death

    Above: Photos from Charles Kuralt’s reconstructed study in Chapel Hill. (Photos: Rolando Pujol) The legendary poet of the American road, Charles Kuralt, died 20 years ago this July 4th. His CBS News’ “On the Road” segments are well worth binging on during this Independence Day, for each is a remarkable celebration of America. Unfortunately, these vintage visual essays hosted by Kuralt are not easily streamable. You’ll find some poor-quality VHS dubs on YouTube. Netflix or Hulu don’t have the videos […]

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