NEW YORK — “The 'PH' in Phluid represents balance. So we can have balance in ourselves especially in male and female,” said Rob Smith, CEO and founder of The Phluid Project, New York City's first gender-free store.
In most retail stores, the sections are divided between men, women, boys and girls. However, The Phluid Project located in the NoHo area of New York City brings a new experience for shoppers.
Not only are they a retail store, but they also are very involved in community engagements. Offering a place for people apart of the LGBTQIA+ community, and even people not a part of it to gather and communicate with one another, is how The Phluid Project goes above and beyond. They host events every Tuesday for up-and-coming designers to showcase and possibly feature their brand in the store.
As the official manufacturer for NYC WorldPride product, the store has an array of original designs, People from all walks of life have visited the store within the last month to rack up on some fashionable outfits to celebrate Pride and the 50th anniversary of the Stonewall Uprising.
PIX11 did a little shopping in The Phluid Project themselves and got an exclusive interview with Rob Smith to hear how the store went from an idea to a retail store.
PIX11's Asha Bey contributed to this report.