MIDTOWN — An electronic billboard was on fire in Times Square Saturday afternoon, according to fire officials and multiple videos posted on Twitter by users in the area.
The fire, which started around 3 p.m. Saturday, was under control by 6 p.m., the FDNY said.
The sign covers about four floors of the building at 3 Times Square, also known as the Thomson Reuters building. Flames did not spread beyond the sign, authorities said.
The sign was "de-energized" after 80 firefighters responded to the building, the spokesperson said.
It's unclear what caused the fire.