NEW YORK – They're the sneakers that have captivated movie fans for decades.
The power-lacing Nike Mags made Michael J. Fox's Marty McFly the coolest kid on the block in 1989's "Back to the Future." Now the iconic kicks have jumped off the silver screen and into reality.
Nike is rolling out a limited edition 2016 Nike Mags. The futuristic sneakers are up for grabs in a live online auction, allowing die-hard fans to get nostalgic.
"I think they saw the film, they saw the auto-lacing and it just sparked their imagination," said Tiffany Beers, lead engineer for the 2016 edition of the sneakers.
Beers says it was important for the team to stay true to the shoe in the film and bring all the movie magic into reality.
"You charge it, there's a port and you just plug into the shoe and into a wall and it takes about three hours to charge," Beers said. "The coolest feature is when you step in it – it automatically tightens and it stops at comfort level."
Once you're strapped in, buttons in the inner flap adjust the straps to your liking. Unfortunately, only a few will be able to power lace it up as only 89 pairs were made.
Bets for the online auction will benefit the Michael J. Fox's Foundation currently working on a cure for Parkinson's disease.
"Folks with Parkinson's have trouble putting on their shoes and many other challenges and just so you can step into a shoe have it automatically laced it going to help many people then we realize right now," Beers said.
For those looking to channel their inner Marty McFly – the Nike Mag gallery and trial experience is currently underway at the Nike Club House in SoHo until Friday.AlertMe