BOERUM HILL, Brooklyn -- After 33 years of serving bagels, coffee, and sandwiches in Boerum Hill, Brooklyn, Jesse’s Deli closed their doors Thursday.
Owner Mohamad Itayim told PIX11 their landlord tried to double their rent last year, and, “we decided to close down this month for both personal and business reasons.”
The landlord declined to comment when reached by PIX11 Thursday afternoon.
Jesse’s Deli grabbed headlines in 2015 after customers staged an “artisanal rent price hike sale” to raise awareness and help keep Jesse’s Deli open. Advertising executives, who are also customers, designed eye-catching posters that poked fun at gentrification issues in the area.
Customers even listed the front window of Jesse’s Deli on Airbnb as a “semi-private room” to further promote the plight of the family owned store.
Despite those efforts, Jesse’s Deli went out of business for good Thursday evening.