ROANOKE, Va. — A Virginia coffee shop is getting national attention after posting a humorous sign claiming to give steep discounts on coffee based on how polite the customers are, PIX11 sister station WTVR reports.
The sign outside CUPS Coffee & Tea in Roanoke caught the attention of locals and people all over the world after a viral Reddit post with the caption “Sign at local coffee shop.”
The sign reads:
“Small coffee, please”
“Hello, one small coffee please.”
Employee Austin Simms told TV station WDBJ7 he wrote the sign on Sunday as a joke.
“I decided because I need to solve all the injustices of the world to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” he said.
The sign soon went viral and was even picked up by Daily Mail in the UK.
CUPS Coffee & Tea owner Olivia Byrd confirmed to the pricing was a joke and no one has actually paid $5 for a cup of coffee.
She did say people are being more polite and the joke has gone over well with customers.