NEW YORK – Amazon's second annual Prime Day has arrived and the online giant will offer members more than 100,000 deals across nearly all its departments.
Starting 3 a.m. Tuesday, the company says their "biggest global event ever" will have new deals as often as every five minutes. However, in order to take part in the Prime Day frenzy, you need to be an Amazon Prime member. Amazon is offering a 30-day free trial so you can take advantage of these exclusive deals, exclusive access to movies, shows and more.
During Amazon’s Prime Day, three types of deals will be offered: Spotlight Deals, Lightning Deals and Prime Savings and Deals.
Spotlight Deals will be the best deals of the day, according to Amazon. They will feature top brands and popular items with deep discounts that last until inventory runs out.
A Lightning Deal is a promotion that lasts for a short time, usually just a few hours. Amazon recommends setting a reminder for an upcoming Lightning Deal by adding a push notification in your smartphone's Amazon App.
Prime Savings and Sales are bargains that run all day on Prime Day. You can browse the Prime Day Deals page or visit any category page to find the deals.
New deals will frequently roll out throughout the day so don’t forget to bookmark and save items you’re interested in to come back to later. Amazon says they will update their Facebook page for more exclusives and buyer tips.
This year's event is poised to beat their 2015 success, which they say shattered Black Friday records at the time, the company says. Despite their initial success, customers were not fully satisfied because of a lack of inventory and a selection of deals that didn't include the hottest products or didn't last for long.
This year, the company has worked with vendors to increase supply. But Amazon stills caution customers about bigger deals, explaining that the hottest deals will sell out fastest.
To see Amazon's Prime Day deals, head over to their Today's Deals here.