NEW YORK — Emojis might just be the political cartoon for the Snapchat generation — or at least that’s the thinking behind a new emoji keyboard called Hillarymoji.
The free iOS keyboard hit the Apple store on Thursday with 20 Hillary Clinton-related stickers.
It features emojis like Clinton sporting a T-shirt that reads, “The future is female,” Clinton channeling “Rosie the Riveter,” and a pink “woman card” in a nod to Donald Trump’s now infamous phrase.
The goal behind Hillarymoji is to get the younger generation politically engaged, according to the keyboard’s creators.
“It’s a group she has got to bring over from the Bernie (Sanders) camp. It’s another tool to the arsenal to help do that,” Hillarymoji co-creator Dave Renz said. “We’re very focused on fact that these can’t be stupid emojis. We put a lot of thought into making it conversational so they’ll actually be used.”
But unlike other emoji keyboards, it’s not all entertainment. Besides the stickers, the keyboard includes a call-to-action that directs people to Clinton’s donation page. The Clinton campaign isn’t affiliated with the keyboard, but the creators said they have notified her campaign that they’ve developed it.
The creators — who also include attorney and entrepreneur Matthew Tollin; emoji designer Katy McCarthy; strategist Challen Hodson; and philanthropic adviser Wayne Farmer — want to see how successful emojis can be in converting texters into donors.
Just as Barack Obama successfully banked micro-donations from supporters through email fundraising campaigns, they hope emojis will be the next big tool for activism.
Apple makes it difficult to donate directly through iOS apps which is why the keyboard links to Clinton’s donation page for now, Renz said. The team is working on a way to let people donate via text message — which would require partnering with the Clinton campaign directly — to make it even more seamless.
“We hope to start incorporating that over the next couple of weeks,” Renz said.
The team plans on rolling out new emojis that are related to news events.