Twitter was dominated Wednesday by #HeterosexualPrideDay, which quickly became a way for users to poke fun at the trend and reinforce the importance of celebrating LGBT pride.
While it’s not clear whether the hashtag was started in jest or seriousness, Twitter’s most popular tweets were tongue-in-cheek comments on the matter.
Hundreds of thousands of tweets poured onto the social media site Wednesday, boosting the hashtag to one of the day’s top trending topics.
The first tweet with the hashtag #HeterosexualPrideDay was published June 15, according to an online tool that searches for the initial tweet using a certain term. It is unclear if the user used the hashtag to seriously advocate such a day, and the user declined to comment on the trend to the Associated Press.
The trend falls during LGBT Pride Month — officially declared June 2016 by President Barack Obama — and days after marches across the United States, including one Sunday in New York.
Although used mostly in a joking manner, the hashtag highlights the oppression that LGBT people continue to face around the globe, said Andrew Berman, the executive director of the Greenwich Village Society for Historic Preservation.
“There is not a country or society on earth that does not celebrate heterosexual love and heterosexuality every day, as well they should,” Berman said. “LGBT pride events are needed to give voice to the other 5 to 10 percent of the population which is not so lucky to have who they are celebrated and accepted.”