Clever billboard asks drivers to ‘Text and Drive’

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

A highway billboard in Canada is getting some serious attention because of its intended provocative message.

The sign in Toronto blatantly urges drivers to text and drive as a way to garner business for the advertiser: the Wathan Funeral Home.

It's not a real funeral home, but the message drives a strong message about texting and driving.

Cieslok Media is behind the PSA. According to Ontario Police, 2015 was the third year in which driver distraction contributed to more road deaths than any other category on roads.

Statistics like those, the fake funeral home's website says, "should make you even madder than our billboard did."

This is just the latest in these types of PSAs.

Recently, Sprint unveiled a sculpture in Miami that takes the remains of a wrecked car and made into an Emoji that says- "DN'T TXT & DRIVE."



Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.