Snapchat has tried to have a little fun with the fact that today is 4/20 — a noteworthy day for those who enjoy cannabis in all its forms. A filter the company rolled out is scoring more lows than highs on social media.
Snapchat is known for its selection of face-altering filters — and in honor of 4/20, offered the Bob Marley filter. It adds dreads, a cap, and makes your skin darker. Some social media users have compared it to digital blackfacing and called the company racist and insensitive.
Some social media users have compared it to digital blackfacing, calling the company racist and insensitive.
Twitter users were quick to respond.
One user tweeted, "this Bob Marley snap filter is disrespectful to his legacy."
Meredith writes the Bob Marley filter on Snapchat is not ok:"It's racist and perpetuates a stereotype. He did more than just smoke weed."
And Tony says "Bob Marley was a pro-black messenger, voice for the poor & disadvantaged, a prolific political figure and @Snapchat reduced him to a stoner."
It comes as no surprise that Kylie Jenner seemed to enjoy the filter and Bob Marley'd herself.
Apparently, Masquarade, or MSQRD, a Facebook app also has a similar filter but caused less backlash when it was rolled out.AlertMe