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Gap apologizes for controversial GapKids ad image

Posted at 10:13 AM, Apr 06, 2016
and last updated 2016-04-06 12:02:38-04

A GapKids advertising campaign has sparked controversy on social media after some believe the company's attempt to empower young girls instead comes across as racist.

The brand's Ellen DeGeneres kids clothing line released its newest campaign Friday with one picture featuring four members of an all-kids circus troop.

In the photo, a white troop member is leaning on her black troop member's head. The caption under the image says, "Meet the kids who are proving that girls can do anything."

The post immediately incited a backlash on Twitter:

GapKids was quick to issue an apology, and replaced the photo on its website with a different picture of the same four girls.

“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” said Gap spokeswoman Debbie Felix in a statement to Fortune.

Meanwhile, an actress said on twitter the two girls are related.