Painless tattoo parlor opens in Brooklyn

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BOERUM HILL, Brooklyn -- At a quick glance from the outside, it may look like any other tattoo shop. However, Tattly tattoos are a whole different experience.

"We love seeing people's reactions when they walk by," says founder Tina Roth Eisenberg. "They roll their eyes when they see another tattoo shop."

Yet, on the inside there are no in machines, no screams of pain -- because here, everything is absolutely temporary.

"I wanted to elevate what temporary tattoos stand for," says Eisenberg

Eisenberg thought of the idea for Tattly after her daughter came home from a birthday party with ugly butterfly tattoos stuffed into a goodie bag. Not only were they ugly, they weren't even made in America.

"I decided to take it on and change the world of temporary tattoos," says Eisenberg.

Tattly has grown into an International business -- with it's first ever pop-up shop opening in Brooklyn.

It's open until the end of February and has seen an array of clients from kids, to adults and even senior citizens coming in for temporary tattoos.

Over 700 tattoo designs have been created by artists all over the world, many right here in New York.

"I reach out to a professional designers and license their tattoos," says Eisenberg. "They get a cut of every sale."

The shop is located at 51 Bergen Street in Brooklyn and is open until February 28th. For more information log on to

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