NEW YORK — To call him a New York institution would be appropriate. For over 30 years Dr. Jonathan Zizmor promised to rid New Yorkers of acne, dark spots and dry, itchy skin.
Now the dermatologist, considered to be one of the most recognizable faces in the Big Apple, is hanging up his white coat and retiring.
Zizmor has already closed the doors to his Upper East Side practice, according to the New York Daily News.
It was in the early 1980s when Dr. Zizmor kicked off an aggressive ad campaign in the New York City subway system, which was a first of its kind.
Straphangers could try, but couldn’t escape his age-less mug that has changed considerably over the years.
While his services may have been standard, his marketing was sheer brilliance as it still resonates with many.
“It’s pretty brilliant,” Millionaire Mile Kyle, a New York resident for the past 10 years, told PIX11 News. “If you see it up on the subway, you’re gonna look. You’re not gonna want to take your eyes away from it.”
Lilliana Aponte, a Puerto Rico native who has called New York home since 2000, sees a Zizmor ad almost every day.
“It’s very interesting that he advertised in the subway especially being a doctor because usually doctors don’t advertise much less in the subways,” she said.
“The marketing is brilliant I have to admit.”
It wasn’t all rainbows and clear skin for Dr. Zizmor during his time as king of the subway. In the early 2000s, his practice was accused of insurance fraud and fined for negligence.
However, in the court of public opinion, it appears that Dr. Zizmor has an unblemished record.
“The minute i get a dark spot, that’s the first man that I’m seeing,” quipped Kyle. “but I hear he’s retiring now so I don’t know what I’m gonna do.”
Our beloved Dr. Zizmor plans to spend his golden years traveling with his wife and studying the Talmud, the Daily News reported.