‘Cards Against Humanity’ makes over $71K on Black Friday ‘deal’ that offered customers ‘nothing’ for $5

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

On Black Friday, millions of shoppers rushed to the stores and surfed the internet for the best deals. People were even willing to pay $5 for a great deal on “nothing.”

Yes, that’s right. This year, Cards Against Humanity offered a special Black Friday prank that offered customers nothing for $5 — and some actually paid.

The company said in a statement that 11,248 people paid $5 and another 1,199 people paid more than $5 for nothing. One shopper even gave $100.

On the form for the deal, customers checked a box stating they understood they would be giving the company $5 and receive nothing in return.


On Saturday, the company announced it made a total of $71,145.

The company said it has previously donated $4 million to charities such as Worldbuilders, the Sunlight Foundation, and the Wikimedia Foundation. This year, the employees are splurging on themselves.

“There’s been a lot of speculation about how we would spend the money from Black Friday, and we’re happy to announce that this time, we kept it all,” Cards Against Humanity said on its website.

Some of the items the employees spent the money on: Cat litter, paying off student loan debt, plane tickets from Chicago to Los Angeles for Valentine’s Day, a Splatoon Bundle for the office, and a three gallon bucket of tahini.

But not all the money was used on items for themselves. Many of the employees donated hundreds of dollars to charities such as the Love of Labs Animal Rescue, Planned Parenthood, The House Theater, and the Pancreatic Cancer Action Network.

In the end, people did pay for something.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.