Crack the retail pricing code to score during Black Friday, holidays

Posted: 1:17 PM, Nov 24, 2015
Updated: 2015-11-24 13:19:50-05

NEW YORK – It’s a sickening feeling – the pricy flatscreen that just went on the living room wall is on the cover of the Black Friday coupons.

Unlike the stock market, however, change in retail prices can be often be predicted, according to retail workers who are spilling secrets online.  While stores aren’t confirming the claims, industry experts say the last digit of a price can often tell a lot.

According to CEO Sandra Hanna, if you’re heading to Target you should keep this in mind:

• Wait to buy if price ends in 9

• Maybe buy if it ends in 6 or 8, keeping in mind the price might drop more

• If it ends in 4, it won’t get lower – buy

Hanna told there’s also a schedule to the big box retailer’s markdowns:

Monday: Baby items, children’s clothing, electronics, office supplies, gift wrap and stationary.

Tuesday: Home decor, women’s clothing and domestic items.

Wednesday: Food, health and beauty items, men’s clothing, toys and garden items.

Thursday: Lingerie, housewares, sporting goods, shoes and luggage.

Friday: Cosmetics, jewelry, hardware, automotive and home improvement.


• Prices ending in .97 are being discounted, an asterisk means that the item will be discontinued and you should stock up.

Gap, Old Navy and Banana Republic

• If you see any prices ending in these digits, the item has already been marked down – .47, .49, .97 or .99.


According to‘s Kyle James, the code is actually hidden in letters on the upper right hand corner of electronic shelf tags.  An “S” means that the item has already been discounted and “GV” stands for “Great Value,” as in a hot item that won’t last long.

Home Depot

Prices ending in .06 mean that the item is on sale and head for clearance, within two months it should be discounted even further and end in .03.


If you’re shopping at Sears, a price tag ending in .88 is what you should look for, that’s the lowest the price will go.  A tag ending in .97 means the item is on sale, while .99 is full price.