Junior’s sells signature cheesecake for 65 cents to celebrate anniversary

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NEW YORK -- To celebrate 65 years in business, Junior's sold its world famous cheesecake for 65 cents.

A few thousand people showed up for a slice, some waited almost two hours.

"Even after 65 years we're a bit surprised by the turnout," said Owner Alan Rosen. "It's quite a nice feeling though."

Rosen says the place hasn't changed much over the years, which is probably why it's so popular. As for the cheesecake, he says he just keeps the recipe simple.

"Cream cheese, heavy cream, sugar, fresh eggs, a touch of vanilla, not really that much. But maybe that's what makes it so great that it's so simple."

Check out the video for some sights and sounds from the restaurant's celebration.