BROOKLYN – Jessie’s Deli on Atlantic Avenue in Brooklyn has a few dedicated customers.
The owner told PIX 11 their landlord wants to raise their rent from $4,000 a month to $10,000 a month.
“$10,000 a month is a huge number for rent,” said store staffer Abdel Rahman.
After learning about the proposed rent hike customers Tommy Noonan and Douglass Cameron decided to use their marketing skills to raise awareness for Jessie’s Deli.
Over the summer the pair staged what they called an artisanal price hike.
“We were like lets raise the prices of everything in the store to mirror whats happening with the rent hike,” Noonan said.
They placed phony sales posters in the front display windows advertising items from “artisanal roach bombs” to “Budweiser beer flights.”
Thursday Noonan and Cameron will unveil the next phase of their plan to raise support for Jessie’s Deli – Air B-n-Bodega. They transformed the deli’s display case into a place to stay.
Cameron explains, “we decided about $329 a night, if we managed to book it out on Airbnb night after night then that would actually help them meet the rent.”
PIX 11 reached out to the owner of the Jessie’s Deli building, but our message was not returned.