NEW YORK -- Stand next to Bruce Cotler and you will soon realize that a lens doesn't hang too far from his fingertips.
When asked if the best picture he ever captured was published? He is quick to say, "No."
Cotler has one of the best set of eyes in journalism as an award-winning news photographer who coincidentally is the President of the New York Press Photographers Association.
Cotler, along with other photographers across the globe, have had their interest captured over the last 24 hours following the emergence of an image of a dead Syrian boy being carried away on a Turkish beach.
A polarizing loss in the midst of an unspoken plight by Syrian refugees -- that now has everyone talking, "When I saw it on the Internet I was like wow," Cotler said.
For Katrin Eismann, a photography Chair at the School of Visual Arts in Midtown, the image produced a different emotion, "I just got goosebumps thinking about it right now."
Eismann says this image is yet another example of not only the power that a frame can capture in a split second but also where it can go and how it can engage.
This process is far different today as opposed to when iconic images from decades ago were first revealed, "I think the first image that really came across social media were the pictures from the prison in Abu Ghraib and how that changed the discussion.
Before that it was the war in Vietnam, how the journalism images changed the discussion because those images went into people's living rooms. Now they're hitting people's desk, their cellphones, in their daily life."
In doing so, Cotler says It forces curiosities to be addressed,"I'm glad it was shown because it is just now bringing it up into the forefront and I actually started doing so more research on the situation."
While Cotler says the photographer probably had no indication the image would become a viral subject, Eismann says that simply capturing the shot shows that in today's society a picture isn't worth 1,000 words, but rather 1-billion users, "I think it speaks to the power of the image and making that connection with humanity." Eismann went on to add, " ...that image made people stop and hopefully read and do research and act and I think that is very, very important, because if that image hadn't of been there people wouldn't be talking about it, people wouldn't be understanding how dire that situation is."