TIMES SQUARE, Manhattan — Soon the characters of Times Square won't be the only familiar faces in Midtown.
The NYPD will start community policing in the area with the same cops working the same beat everyday.
"We have a lot of police presence already," says Michael Greene, manager at Hard Rock Cafe.
He says he can't wait to see more women and men in blue in his hood. "We always someone checking on us. So we've always had a great relationship with the cops," said Greene.
The NYPD is starting a new task force of 100 officers in Midtown with a goal of beefing up protection and building contacts.
The same officers will work Midtown every day talking to everyone from small businesses and residents throughout all of Midtown, and not just pedestrian plaza.
The departments says this will bring back the old days of community policing so they hope if you know the same officer your more likely to report crime faster.
Some say the additional officers are perfect timing for Times Square this as the city continues to deal with the topless ladies and costume characters who appear overly aggressive for tips.
Still not everyone thinks NYPD's plan will deliver results.
Some New Yorkers believe even with the same officer on the block not everyone will speak up.
"I don't think its going to make a difference," said Laura Norman. "I just feel if people want to say something then they will, don't you think?"