What’s behind the marketing trend featuring plus-sized women

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Bathing suit season has arrived whether you are ready for it or not!

Whatever your body type, you should be proud to show it off like plus-sized model Denise Bidot who was featured a in new swimsuit ad campaign where she proudly showed off her curves and cellulite.

Plus-sized model and image consultant Berandett Vajda talks about his new marketing trend.