Russell Simmons backs Celsius–world’s only negative calorie drink

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

He's a business icon and a family man, now Russell Simmons is taking on the role of celebrity entrepreneur.

He's endorsing an energy drink called Celsius and it is the world's first and only negative calorie drink.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.