NEW YORK (PIX11) -- When famous, rich celebrities make fun of themselves by reading mean tweets on Jimmy Kimmel Live, it's hilarious.
"Celebrities Read Mean Tweets" segment is one of Kimmel's most popular segments on his show and just this week he got the Commander-in-Chief President Barack Obama in on the joke.
It's all well and good when they do it but what about kids? According to a powerful new ad -- it's not as funny.
The ad "Kids Read Mean Tweets," produced by the Canadian Safe School Network, sheds light on the harsh realities teenagers face each day on social media.
"I'm not saying Jessica is a whore - but if she were a video game she would be rated E for everyone," one teen says in the ad.
"Its different with kids," Stu Auty, president of the organization behind the ad, told PIX11 News. "Adults have a resilience they often don't have."
According to Auty, when comedians and heads of state make light of cyberbullying it undermines the entire movement against the online epidemic.
"I think quite frankly its promoting cyber bullying," he said. "We're talking about the things people laugh at, you know they're laughing at somebody's discomfort, at someone's problem."
"That's why you see some kids give up and that's where some of the suicides are coming from."
According to statistics here in the United States, 1 in 5 cyberbullied teens thinks about suicide while 1 in 10 attempt it.
It's something Auty and his organization is trying to change, not only in Canada but around the globe with its new ad.
"Hopefully for the kids who watch 'Kids Read Mean Tweets' by the end of it they see the punch line and it hits them in the nose," he said. "This isn't something that is funny and its something that shouldn't be joked about."
To get more information on the ad campaign and to donate, visit their IndieGogo page.
Watch the full ad below: