Krispy Kreme apologizes for ‘KKK Wednesday’ doughnut promotion

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LONDON - OCTOBER 3:  A man wears a Krispy Kreme hat whilst waiting to be allowed into the first Krispy Kreme shop in Harrods department store October 3, 2003 in London.  (Photo by Bruno Vincent/Getty Images)

LONDON – OCTOBER 3: A man wears a Krispy Kreme hat whilst waiting to be allowed into the first Krispy Kreme shop in Harrods department store October 3, 2003 in London. (Photo by Bruno Vincent/Getty Images)

(PIX11) –  Krispy Kreme UK is apologizing for a location’s ‘KKK Wednesday’ promotion, saying their doughnut club was unintentionally aligned with the infamous white supremacist group.

Employees at the Hull branch, located in northeast England, wanted to attract new customers to the shop to decorate doughnuts using the “Krispy Kreation Station” product.  Using social media and in-store promotion, the location organized KKK Wednesdays, which stood for Krispy Kreme Klub.

Fans gave the franchise a quick history lesson about the Ku Klux Klan Facebook — The Mirror reported one user’s post:

“For those Brits who may not be familiar: the KKK was a society of American southern white male members of the Democrat Party who were wont to dress up like ghosts and dance around a burning cross before fanning out with torches (dipped in oil and burning, not flashlights) to commit unspeakable crimes.”

Krispy Kreme issued the following apology via the website:

With regards to the Hull Krispy Kreme Half Term Activities:

Krispy Kreme apologises unreservedly for the inappropriate name of a customer promotion at one of our stores. We are truly sorry for any offence this completely unintentional oversight may have caused. All material, both online and in the store, has been withdrawn and steps are being taken to ensure that greater precautions are taken with publicity materials in the future.

The idea was created by the Hull store to attract customers into the shop to decorate doughnuts using the Krispy Kreation Station product.

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