NEW YORK (PIX11) — Twitter users are posting their distaste for a Nationwide commercial that ran during the Super Bowl discussing children’s safety.
The insurance company aired the commercial in the first half of the Super Bowl that shows a young boy talking about all of the things he’ll never be able to do.
The young boy lists things that he’ll never be able to do including ride a bike, get cooties or get married.
Then the commercial takes a dark turn.”I couldn’t grow up because I died from an accident,” he says with an open second floor window in the background.
Next the commercial shows several dangerous scenes including an overflowing bathtub and a fallen TV.
Over the video, text reads “the number one cause of childhood deaths is preventable accidents.
The commercial at the end has a link for the Make Safe Happen website.
The campaign is designed to keep kids safe from preventable accidents.
Right after airing, the commercial was met with harsh criticism.