(PIX11) — McDonald’s is taking their “I’m lovin’ it” slogan to a whole new level with its newest promotion.
The fast food giant will soon be accepting expressions of affection as payment for food as part of its “Pay with Lovin'” campaign, which starts Monday and lasts through Valentine’s Day. Winners will be randomly selected at participating McDonald’s.
McDonald’s will announce the promotion to the masses in a commercial slated to air during Super Bowl XLIX on Sunday. The ad, which features cashiers surprising elated customers who already have cash and credit in hand, hit YouTube on Friday.
“Expressions of affection” could be a hug, kiss, or even a phone call to mom just to say “I love you.”
Each restaurant will have 100 deals, McDonald’s spokeswoman Terri Hickey said. The official rules state that 55 of the offers must be given out within the first two days of the promotion.
Super Bowl ad slots cost up to $4.5 million for a 30-second commercial, but a study released this month found the return on investment can be as high as 258 percent, which could help McDonald’s ailing sales.
“You paid with love, and that’s all we need,” a smiling cashier says, ending the feel-good commercial with an message more important than free food.