MTV goes ‘color blind’ for conversation on race

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WASHINGTON (AP) — MTV is going “color blind” on Monday for a national conversation on race.

The youth-oriented TV network is airing in black and white for the first time in the channel’s 34-year history on Martin Luther King Jr. Day.

MTV is promoting #TheTalk initiative to encourage viewers to have dialogue about race with their friends and family.

The 12-hours of special programing will include personal reflections on race from entertainers and lawmakers, including Jordin Sparks, Sen. Rand Paul, “Selma” director Ava DuVernay and actor David Oyelowo.

MTV President Stephen Friedman said the use of black and white is a visual jolt to express differences in society and spark conversation.