WILLIAMSBURG (PIX11) -- New York City is becoming an orchard of Apple stores.
There are already 5 in Manhattan, 1 on Staten Island and, according a report from the New York Post, there will soon be one in Williamsburg.
Apple and the building owners still haven't confirmed the report, but if it's correct, local building owner Christopher Ellis says it would be the Apple of his eye.
"The value of my property is going up," said Ellis.
Apple isn't the only brand name moving into the hipster haven.
A Whole Foods is under construction just across the street, and the first Starbucks recently opened in the neighborhood just a few blocks away.
But just a block away from the construction site up Bedford Avenue is a street lined with small businesses with concerned owners. At Pema New York the owner says she's already seen big box stores like J. Crew and Urban Outfitters impact her business during the holiday season.
"It has slowed down," said Pema Kongpo, "but we still have our local, loyal customers. So we still have people who come all the time and shop."
While a new Apple store likely won't impact business at Pema's, she says she's worried about Mikey's Hook Up, the neighborhood Apple Specialist just a few blocks away.
But owner Mikey Weiss says having an Apple Store in the neighborhood could actually benefit his business.
"I mean Apple already sends us so many customers everyday," said Weiss.
Still while he isn't worried about his own business, Weiss is concerned about the impact big box stores have on other owners and the neighborhood.
"There's a lot of businesses, small businesses, that made all these tourists want to come to this neighborhood. And all these big box stores are killing those businesses."
Weiss says if the current trend continues, stores like Pema's might be priced out. And soon the neighborhood won't be any different than a local mall -- or just another apple in the orchard.
"I'm a little worried about that, but you know, fingers crossed," said Pema.