PIX11, Barclays Center announce multi-year strategic partnership

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BROOKLYN (PIX11) -- PIX11, Tribune Broadcasting’s New York flagship station, Barclays Center, the Brooklyn Nets and the New York Islanders in Brooklyn have announced a multi-year exclusive marketing partnership.

The alliance was announced today by Rich Graziano, PIX11 President and General Manager, and Brett Yormark, Chief Executive Officer of the Brooklyn Nets and Barclays Center.

As part of the collaboration, PIX11 will create a street-level, in-arena studio at Barclays Center looking onto Flatbush Avenue, which will serve as a Brooklyn-based hub for broadcasts.

The studio will be used for daily live shots in PIX11’s signature newscasts, as well as for special presentations around big concerts and shows, civic and political events, discussions, debates and community activities.

PIX11 will also partner with Brooklyn Nets Assist, the community outreach arm of the Nets organization, to amplify awareness of the team’s community activities.

During every Brooklyn Nets and New York Islanders game, Barclays Center will display PIX11’s marketing assets in “Street to Suite” signage, beginning with the Barclays Center’s signature Oculus outside the arena.

PIX11 will also be the presenting partner of BCTV – a custom in-arena and online video network featuring original content about the arena’s events and the Brooklyn community. BCTV programming appears on the venue’s 700 HDTVs prior to and following events, as well as online at BarclaysCenter.com.

“We are incredibly excited about our multi-year partnership with Barclays Center, the hottest sports and entertainment destination in New York,” said Graziano. “Brooklyn is a global destination with character and cultural cachet, and our Brooklyn studio will give us an even stronger foothold in the borough and the community.”

“We are thrilled to partner with PIX11 to offer unprecedented access and engaging initiatives to interact with the New York audience like never before,” says Yormark. “We are also proud to host a state-of-the-art Brooklyn-based news studio and are looking forward to having PIX11 as a daily fixture at Barclays Center.”

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1 Comment

  • Norman Oder

    Will WPIX now report on the difficulty the Barclays Center has had in renting street-level retail space? (It looks like WPIX is taking some Flatbush Avenue space–likely that previously occupied by Let’s Yo!–but there’s still empty retail space on Atlantic Avenue.)
    The point of my question is that WPIX gets into dangerous territory when it forms marketing partnerships with entities it also has to cover journalistically.

    Norman Oder
    Atlantic Yards/Pacific Park Report

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