Patriots’ N-word tweet puts damper on celebration of 1M followers

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(Twitter)

(Twitter)

NEW YORK (PIX11) – The New England Patriots became the latest organization to fail spectacularly while marketing on social media — the football team apologized Thursday night after tweeting the N-word from the main account.

In celebration of reaching 1 million followers on Twitter, the Patriots took a risk and promised fans they would retweet the image of a jersey with the handle of anyone who sent a message using the hashtag #1MillionPatriots.

Apparently a “filter” was in place to weed out the trolling and offensive handles, but somehow Twitter user @IHateN—–ss snuck through.

The Patriots caught the mistake and deleted the tweet, which was posted just after 9 p.m.  By 10:30 the following apology was issued blaming the “filtering system”:

Not before the offensive flub sparked the following Twitter jokes:

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2 comments

  • Jack Mehoff

    Why can an elected government official call people “white crackers” and not be censored, but the media blocks out any public use of “nigger”? Bigotry is bigotry.

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