It’s a “G” thing: Serendipity celebrates 60 years of satisfying NYC’s sweet tooth

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Sweets, sundaes, satisfaction!

It's Serendipity 3.

"It means the art of finding the usual experience when you least expect to find it and then embracing it," Stephen Bruce, co-founder/owner of Serendipity 3, said.

It's a dessert destination six decades in the making.

Stephen Bruce, Jose Limon and Patch Carradine founded Serendipity 3 in New York City on September 15, 1954.

“My partners and I met at dance class,” Bruce said. "We roomed together and then we needed extra money for all of our classes so we thought why not go into business.”

So they did and through the years, Bruce experienced it all.

He fed celebrities ranging from Marilyn Monroe to Andy Warhol to Jackie Kennedy Onassis to Harrison Ford and Beyoncé.

Bruce even served several presidents including President Clinton and President Johnson.

Related: Serendipity III teams up with fashion designer to raise money for NYC homeless

It was here, on the restaurant's second floor where part of the movie "Serendipity" was filmed.

“It starred John Cusak and Kate Beckinsale," Bruce explained. "It is a very romantic, wonderful movie where people fall in love of a frozen hot chocolate.”

Oh, the frozen hot chocolate, the restaurant's most popular treat.

"We created it," Bruce said. "It's a blend of 15 different chocolates and it's absolutely delicious!"

Yes, it is!

But, the real recipe for success?

“Consistency," Bruce said. "Our menu is the same pretty much from when we first opened, service is great, the atmosphere is fun and we have a great staff.”

Serendipity 3 is marking 60 years with a special-edition collectible T-shirt by fashion designer Anna Sui, a special 60th Diamond Anniversary edition of its best-selling cookbook Sweet Serendipity.

One of those t-shirts is being signed by celebrities and auctioned off to benefit the charity, The Bowery Mission.

And just this week, New York City declared September 15th- "Serendipity Day."

“The journey has been very exciting because it’s been creative every moment," Bruce explained. "I don’t know who’s going to open the door, I don’t know who’s going to come in, and it’s wonderful being a host to so many people.”

The cherry on top of a sweet story!



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