(PIX11) -- Wal-Mart will pay $66,000 to settle claims of overcharging customers who bought Coca-Cola products in New York.
The markup was 50 cents for a 12-pack of Coke and ran afoul of state law that bars retailers from charging a price different than the one advertised, according to the New York attorney general's office, according to CNN.
Some customers say store employees told them the higher cost was for a "sugar tax." It turns out there is no such tax.
In total, Wal-Mart sold 66,000 cases of Coke to New Yorkers at the inflated price.
The retailer has agreed to pay $66,000 to settle the investigation, Schneiderman announced Tuesday.
A Wal-Mart spokesman said the company apologizes to customers and that it is enhancing procedures to help ensure proper promotional pricing in the future.
The company has since adjusted the pricing.