(PIX11) – Children of the ‘90s, rejoice – and drink up.
SURGE, the citrus-flavored soda that amassed a cult-like following when it was released in 1996, is making its “triumphant” return, after a 12-year hiatus.
Much to fans’ dismay, the soda was taken off the market in 2001. But that didn’t stop the so-called SURGE Movement from trying to get it back.
A Facebook fan page for the cause netted more than 128,000 fans, many of whom called Coke to lobby for their drink’s return, the company said Monday as it announced the soda’s re-release.
“They’ve inspired us,” said Racquel Mason, associate vice president of sparkling flavors, Coca-Cola North America. “More than 128,000 people a dozen years after a brand left the market saying, ‘Please bring it back!’ That’s the best compliment any brand could hope for.”
They raised nearly $4,000 in 2013 to buy a pleading billboard near Coke’s headquarters in Atlanta.
“Dear Coke, we couldn’t buy SURGE, so we bought this billboard instead,” the sign read.
This is the first time Coke has given renewed life to a discontinued item.
“I can’t wait to read and see people’s reactions,” said Evan Carr, a 26-year-old San Jose, Calif. resident who is among three men behind the movement. “There will be a lot of adults feeling like kids on Christmas morning.”
But don’t look for the splashy neon green cans in store. They’re only available on Amazon.
Fans can sign up to be notified when the 12-packs of 16-ounce cans are ready to be ordered.