BROOKLYN (PIX11) -- It’s the decision that will keep the Downtown Brooklyn landscape – at least on the corner of Flatbush and Dekalb avenues – intact.
After months of speculation of relocatinG, the 2-story building that houses the iconic Junior’s Cheesecake Restaurant is staying puT at the site it’s called home for 64 years.
In a city where landlords are caving in to dollar signs, Junior’s owner Allan Rosen turned down several lofty offers for the property – one said to have totaled $45 million and another that would have re-instated Junior’s on the ground floor.
In the end, it was a no-go.
"I did a lot of thinking and had a lot of sleepless nights," Rosen said. "And over some discussions, I realized if you really love something it’s not for sale."
Surprising enough, preserving the Downtown Brooklyn neighborhood which has seen several multi-million dollar condos sprout up in the last decade, wasn’t a major factor.
"What was a factor to me was the heritage, the tradition, our employees, our guests, the legacy of Junior’s and what it means to this community. Financially it wasn’t the right decision, but emotionally it definitely is the right decision," Rosen said.
Rosen, who is the third generation owner of the legendary cheesecake spot, admits running a restaurant will never be able to compete with the amount of money he was offered to leave.
But he still has no regrets.
And customers couldn’t be more delighted.