Powerful obesity PSA will change the way you think about junk food

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WARNING: This video may be upsetting for some viewers. Viewer discretion is advised.

(PIX11) — In today’s health-conscious society, it’s basically been ingrained in our heads: you are what you eat.

The rate of overweight people in the United States has skyrocketed, with as much as one out of every three Americans classified as obese and at least 300,000 deaths each year linked to obesity.

That’s why the Children’s Healthcare of Atlanta has created a PSA to make people think twice about their lifestyle and to give people a sneak peak into the possible future for a child suffering from obesity.

The video opens to a 300-pound, 30-year-old man lying in a hospital room full of doctors as he suffers from a heart attack.

One doctor asks, “How the hell does that happen?”

The video then goes into a first-person reverse flashback, from the point-of-view of the mystery man lying on the operating table.

The viewer sees everything in his life that contributed to his fate: from too many scoops of ice cream, to exhaustion from pushing his child on swing, to a clearly unused treadmill filled with clutter and watching TV while slurping down sodas.

Even more disconcerting is when the time lapse reaches the man’s childhood. Images of video game consoles getting older and more original while drinking the same sugary drinks preludes cut-ins to a mother stuffing her child with french fries because “It’s the only thing that works.”

The constant in the flashback: doctors telling first telling the adult then his mother that “something needs to change.”

The PSA, while somewhat disturbing, is aimed to illustrate that obesity doesn’t happen overnight — all in less than two minutes.

The National Institute of Health attributed the following as contributors to the condition:

-Oversized food portions served in restaurants and encouraged by advertising

-Sedentary activities such as computer and TV use

-Deskbound jobs

-Overuse of conveniences such as cars

-Lack of recreational facilities such as gyms, parks or trails

Complications from obesity include:

-Cancer, especially in the breast, colon, ovaries and prostate

-Heart disease or stroke

-Sleep apnea

-Type 2 diabetes



-Infertility or irregular periods