BROOKLYN, N.Y. (PIX11) — There goes the neighborhood.
That’s what some Brooklynites living in Williamsburg are saying Monday as the neighborhood’s first Starbucks preps for its opening day.
Residents in Williamsburg — seemingly the only neighborhood in New York City that didn’t already have a Starbucks — tend to shun retail chains, especially when it comes to their daily caffeine fix.
They were outraged when two Duane Reades opened in the neighborhood a few years ago. More recently, brands like Urban Outfitters and American Apparel have joined the fray.
And at 6 a.m. Monday, Starbucks will become the latest brand to bust into the high-priced ‘hood.
Some residents were so upset about the coffee kingpin opened the shop that they started a Facebook page titled “No Starbucks in Williamsburg.” It garnered slightly more than 120 likes.
Just one block away from the new Starbucks located at Union Avenue and Ainslie Street is an independently owned coffee shop called the West. Some are worried Starbucks could chase those stores out of the neighborhood, and there are reports that the West is already changing it’s menu.