NEW YORK (PIX11) – Have you ever seen an item on TV or heard of a successful business plan and thought, “I could’ve done that?”
It takes more than a good idea to run and keep a business, but Dawn Fitch, founder of Pooka Pure and Simple,” figured out a way.
After Fitch became mysteriously ill, she became acutely aware of how unnatural products affect the body. With that in mind, she began making natural products.
What began as products just for herself turned into a growing business. Since its creation in 2000, the line has expanded and is now sold in more than 40 Whole Foods supermarkets.
Fitch visited PIX11 News Tuesday to share her experience and explain how you can jump start your business plans:
1. Do your research
- Study an already successful company
- Figure out your customer
- Learn as much as you can
2. Write a business plan
- Your business plan is your roadmap
- It doesn't have to be perfect
- If you need funding, you will need a business plan with financials
3. Get help
- Find your local Small Business Development Center. They can help you decide the best legal structure for your business, help get a tax id number, register your business and offer counseling.
- SCORE and SBA provide loads of resources.
4. Secure funding
- Most banks offer small-business loans
- Non-traditional loan options include angel investors, crowdfunding and grants
5. Know your numbers
- Know the cost to produce product or perform your service.
6. Find a mentor or trade organization
- Working solo can be isolating, so surround yourself with like-minded people.
7. Know your strengths and weaknesses
- Know what you're good at and outsource things that someone else can do better.
8. Embrace social media
- Marketing drives business and social media is a zero-cost marketing strategy that has a lot of return.
- To grow your business, you must have a social media presence
9. Protect your businesses
- Make sure to secure your domain names, trademarks and copyrights